Advertising Evaluation

Firstly I am going to explain what our group idea was about. Initially, its about a Canon camera, We went out to Elberry cove and shot loads off different angles of the sea, woods and different views that will up sell the cameras quality. Then due to some camera work errors we split the group and managed to shoot a story line to add into our advert.

Main Intentions

First of all, my main intention was to stick with my original,individual advert; the product was a spray/deodorant that is  for females. My idea was roughly about a girl in the gym that felt insecure then eventually got the spray etc, the usual lynx story line. throughout the pre production stage, my notes were evolved around this idea, until we had our group canon idea. My storyboard and mood boards were drawings and images related to sports because my location would of been the gym or sport based areas. Furthermore, our group idea, originally was a Go-Pro which we wanted to film with a 550D camera so that the quality was perfect. Then  as a group we did a practice advert which was to do with our Canon group idea, which we had discussed shooting lots of different clips and editing them together using final cut pro to enhance the cameras selling quality. By doing this it also enabled us to improve our editing and computer skills which is a bonus.  From doing the practice advert, I realized that working as a team and communicating was going to be important as we had a group of four which was bigger than asked for. The technical side of things was that, the camera was not to hard to use but making sure we had enough shots each person could shoot was sometimes hard. For example not remembering which crew members turn it was to record etc.

Strength’s and weakness’

During the pre-production stage, I felt there wasn’t many weakness’s besides the actual advert planning itself, on the other hand, after we filmed our advert there was  few problems with hot it had came out. Firstly,  Deciding what advert and product we wanted to advertise wasn’t easy because every group member had a great idea that could get us a high grade. But in the end we managed to work together to think of the pros and cons of each ad concluding in doing a handheld product. Another weakness would be arranging the dates and times to meet because most group members work at different times and days.On the other hand there was many strengths throughout the post and pre-production, communication and team work went really well because we all managed to make decisions and think about alternatives maturely. Lastly not a weakness but a problem that was solved was that out actual footage didnt come together as well as we had liked. In conclusion within out group there is 5, we split into 2 groups went off and recorded and shot more footage to improve and finalize our advert.

Target Audience

With my target audience being 15-25/ young adults, I think overall it successfully clicked with my audience. Firstly the music wasn’t to old and was noticeable by younger audiences, quite upbeat and eye catching. My ideal watcher would be a young person, that had common interests in television, films and media in general. Also,  a middle class citizen that can afford and have connections with the media itself, possibly enjoys going to the cinema and reading the newspaper to keep up to date with technology. The advert applies to both female and male but with female crew members involved in the advert they may feel more linked with the camera itself.

Technical quality

I think the technical perspective of my advert went quite well. This is shown through quite a few different aspects. For example the camera quality, due to my group advertising a Canon camera our quality had to be up to standard with the product itself, we used a 550 camera therefore the quality was pretty good within itself. With our main establishing shots that have the majority of views. For the beach shots we used mainly close ups or long shots to either present the gritty look of the sand or long shots to establish the waves having an impression of largeness. Down below are some examples of my primary research and getting feedback on what my peers thought about my advert. An example is that Melissa thinks my camera work was good .

Effectivity 

In general I think the effectivity of my advert could of been better, this is because we had such a limited amount of time to edit and record it made some areas of out task a little stressful; at the end of our advert we had a few problems with the length and actual tips we had recorded. Therefore we had to go out and re shoot some clips that had an equilibrium or something more exciting to get the initial attention of our target audience. The feedback that was given from our media tutor was that it didn’t have enough to it, was a bit boring was a easier way of stating it. After our re shoot they were happy with the shots we had gotten. Our class feedback was mainly positive: some advisory was given on maybe making our ad a little longer but overall we had some good shots and editing. In comparison to a professional canon advert such as the Canon EOS 1300D advert which was published in April,2016 so its a fairly new advert produced in India. A different between mine and this advert is that there was no story behind it, for this advert there was a wedding showing the amazing quality which can catch the moment as if you’re reliving it.there was a quite similar  medium long shot that I noticed we had used in our video too, to show the camera and the person holding it.

Conclusion

Overall I think my advert went well, in comparison to a professional advert the editing was not badly put together. If i could do anything differently I would choose an easier product that would be easier to create humor or something key that will catch my target audience. For example if i had made a female perfume advert the audience would be self explanatory, if you’re female and like the smell then you should buy the product. I think the best part of the during the pre production stage was the planning because before doing the real thing its a lot easier before you actually start to film .

 

Racheal

 

Pre Production report

Pre-Production Report

Introduction

Firstly, Pre-Production is the time before making an advert, it’s the planning side to make sure everything comes together smoothly. From my understanding, when you make an advert this is the most important stage because it will affect the quality, besides it being the most work, the finished product is always worth it. Pre-production is vital to all members of the crew; it ensures that the entire crew knows exactly what’s going on. If they need to know where the shoot is happening or the dates they can see the entire process that we’ve gone through in order to get we are. Pre-Production can benefit the company of the product from just planning; firstly, by making sure you stay within budget can indicate whether the whole team has planned properly. For example, the equipment that will be involved, renting cameras or rooms to shoot etc. Depending on how popular or well created the advert is will depend on how satisfying your advert is. On the other hand, there is some negatives of not proceeding with pre-production. In the past Pre-Production not being complete has corrupted advertising. An example of this is the film Alien 3. The director constructed payments on high quality shooting before they had even (solarised)SP the storyline, this is due to not concentrating on pre-production which has caused a lot of problems with creating the film. Another example would be (‘Water world’ )SP which failed to produce a high quality film as they didn’t manage to prepare. Firstly, an example is the location the film is shot mainly of land.  The team couldn’t keep putting dates off as it would be unorganised and annoying for cast members having to travel far. Therefore, this concludes why pre-production could have stopped this. Also the cost of travelling out into the sea and their locations wouldn’t have covered everything that needed to be accommodated.

Finance, Budget and Personnel

In order to start the production of the advert it’s important to require a sensible budget. Firstly the price of your advert would depend on a variety of factors such as the length of your advert. There are two other important aspects to this: first, the potential sources of finance (such as advertising, sponsorship, subscription fees, cover prices and sale rental prices) and secondly, the expenditure (covering elements such as equipment, materials, crew and transport). ITV pay a range of prices for their advertisements, anything in-between £2000 – £1 million. Initially One place to get money from would be the company you are producing the product for. An example is Rimmel London’s advert. They employed Nicole shezinger to promote their product. However, they would have to fund all her needs to make sure the advert goes perfect. Whereas smaller TV shows or commercials will be funded by smaller authorities or organisations. Another example of funding would be sponsorship, the TV show, formula one are sponsored by Santander therefore having to pay for their costs of advertising.  According to ‘Adgate news article’ they have estimated an advert of 30 seconds could be anything up to 300,000 gbp. Looking for employers that fit your perfect production idea can be one of the complicated parts of pre-production. Personally I think this because you have to go out and find high end actresses or the public that will pursue your advert. For example, Kendell Jenner is sponsored by ((estee lauder) This is a noun so should be in caps) but it must have taken a while for the company to find her and try ask her to promote the product. Possibly by contacting other friends or using the public, bringing loads in that fit your description could be another idea of finding the right employees.  Also its difficult causing which person you want to advertise your product because having to let down all the others can be quite upsetting. There is a few imperative people that will be needed through the advert, these people are

• Assistant direct who will manage all the scheduling etc.
• Unit production manager who will manage the production budget
• Location manager
• And the story board(one word)artist who creates the visual image of the product.

(Avoid starting a paragraph with also) Also if in doubt you can find crew members to hire from www.tecrewingcompany.com . (So on ), you could abbreviate the situation as an X factor audition, so many people sign up but not all of them can get on the course. Lastly I would make a blog, or give my cast members a strict script so that the whole crew could follow on everything. Such as knowing the dates, location etc. Everyone will be able to make the deadlines. Secondly communication is very important between crew members in order to keep on track and makes sure everyone is reliable with the advert sources.  Also a simplistic idea would be to make a group chat so you can put the dates etc. in there.

Equipment, Materials and Location

Preparation for this section is very important. Any creative media production will involve the use of production equipment and facilities to capture, record, edit and manipulate the raw material into the end product.  Primarily, you want to attract the audience because they could be possible consumers and it’s a perfect first impression. So firstly, you need to be aware of the facilities for moving imagery; audio and photographic products will require equipment such as studios. I think the audio is significant because it will draw in initial attention. Equipment is vital because it can affect the whole advert. For example, a tripod would be needed else the advert wouldn’t be professional quality.  Alongside a tripod you’ll need the essentials which are a camera, doesn’t usually matter which make. Just one with HD quality or a filming camera. Some examples of camera designs are canon, Sony, Nikon. Another example of what you’ll need is hardware and software availability because this will be the heart of the production and perfect storage. As well as materialistic things you’ll need other ‘equipment’ to succeed in this production stage such as a script so that everyone knows what they are doing. Location is also very important.  An example of this is for multimedia production you may need country sounds, so you would need to go somewhere quiet or an appropriate location to undertake the recording. Whereas the city wouldn’t be appropriate as the traffic could be very loud and disrupting. If you were looking for short noises maybe a sting or short sound track could be necessary. Or you may be interested in footage that’s already been made, therefore you would have to be aware of copy right because the owners have the choice to grant the permission or can licence others to use their work. Usually for a fee while retaining the rights themselves. You can find more information with this on copy right websites. Furthermore, the location also needs to be fitted with the TV advert, if you have accessibility to a laptop it would be great to edit sound tracks or any kind of sounds into the advert if necessary. Lastly with location I would advise you rent the area you want to film in so that there aren’t any issues with interference throughout your filming.

 

 

 

The laws

The law can make a significant impact on adverts and can, either directly or indirectly affect an advert. For example the Production Manager appoints a set building company, who is given the set concept information. The art department coordinates development of the set design with the set build company and the other member of the design team. The set building company (acting as a CDM designer) produce a final design and manufactures the scenic elements at their off-site workshop. Then finally set building company does not undertake any of the work in the studio and simply supplies the scenic elements for the load-in [1]. Copyright also needs to be aware off when advertising as actions as far as suing could take place.  Another example is the ASA, As well as acting on complaints, they carry out many other regulatory activities to make sure advertising stays within the rules. For example, the ASA actively checks ads in all media and regularly conducts surveys of advertisements published by sectors where there is either unsatisfactory compliance with the Codes or where there are societal concerns about that sector. This means if your advert isn’t appropriate it won’t be published.

• https://www.asa.org.uk/About-ASA/About-regulation.aspx
• http://www.hse.gov.uk/
• http://www.bbc.co.uk/education/subjects/ztnygk7